branding

Everyone can wear a piece of art.

Task

Branding for an online jewelry store.

Thanks to jewelry, each of us can self-actualize and show our individuality. And what can help the brand to open up? Of course, a suitable logo and branding!

Solution

We decided to develop branding based on the characteristics of a young girl in order to convey all the femininity and beauty of the brand.

A thin and elegant font can fully convey the beautiful curves of the female body, muted tones of purple can calm and suggest thoughts of tenderness and comfort. Each element of identity creates a pleasant atmosphere and evokes the smell of lavender.