branding

A logtype for a sushi bar without using Japanese themes and direct associations is already something new…

Task

Creating a logo and identity for a sushi restaurant.

The market of Japanese restaurants is quite large and very competitive, so everyone wants to stand out not only by the design of the interior inside, but also by an unusual logo and identity.

Solution

Our designers decided to make an experiment and move away from the standard red and black colors for branding Asian cuisine. The purple color combined with the base white seemed to us a rather bold decision and a trending solution.

The logo was made in a text style, with the addition of two crossed sticks in the right corner.
Product packaging, social networks design, signage…you can see all this just below!