Creating an absolutely new brand unlike anyone else, with a unique product.
Kazakhstan's market is saturated with large construction companies, which gives rise to very strong competition. Therefore, why do the same as everyone else, if you can make it cooler.
SIG construction designs and builds the most energy efficient buildings and structures in the world! And at the same time does not declare it ... rather strange, isn't it?
Therefore, we proposed to do the following:
New positioning of the company, showing the advantage of the company from the first "meeting".
Formation of new goals and mission of the company, taking into account ECO trends in the modern world.
Introduction of modern promotion channels based on the trends of the Kazakhstan market.
Creating a positive ECO-image as the first construction company that is not indifferent to environmental problems in Kazakhstan.
Partnership with major players in the real estate market, to raise the relevance of the issue of energy-efficient buildings in the country.